Digital Brand & Content Lead
At EdgeProp, we are on a journey to make it easier for people to own and invest in property. We are now looking for someone who can effectively tell stories in the new world of digital brands and ads to join us. We will entrust you to nurture and communicate our essence to our users through creative, voice and content.
What you'll do
- Build a brand strategy that resonates with our users
- Evolve and manage the brand’s identity as we grow
- As the brand steward for the company, work with MarComm for the consistent application of the brand strategy and visual identity
- Lead creative development for integrated marketing campaigns, including the production of content and creative assets: photography, videos, social media, copy and brand guidelines.
What you'll need:
- You believe that technology can improve people’s lives. You understand the power of storytelling and have been effectively doing that for a brand that has an audience of passionate followers
- You demonstrate that taste is not something to be bought and have a keen visual eye.
- You know the ins and outs of digital media, including online, social, experiential, influencer marketing and can build strategies to effectively tie their use to a coherent communication and brand strategy that will be measured.
- You easily shift between strategic and tactical modes.
- You are a strategic thinker with the ability to work independently and thrive in a fast-paced environment with a reasonable degree of ambiguity and uncertainty.
- You have exceptional organization skills, are detail oriented and carry a high sense of urgency.
- 5+ years of work experience in brand marketing
- At least 3 years of experience building digital brands through an integrated marketing presence with an exciting portfolio of past campaigns/content/creative projects. Plus if those campaigns were in e-commerce related or had social, partnership or influencer aspects.